You cannot serve another person without simultaneously serving yourself.

The golden rule for every business man is this: ‘Put yourself in your customer’s place.’

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

A business absolutely devoted to service will have one worry about profits. They will be embarrassingly large.

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.

Think enthusiastically about everything; but especially about your job. If you do, you'll put a torch of glory in your life. If you love your job with enthusiasm, you'll shake it to pieces. You'll love it into greatness, you'll upgrade it, you'll fill it with prestige and power.

A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better.

The Golden Rule finds no limit of application in business.

False leaders rarely engage succession planning for fear of no longer being seen as the leader.

The one hand trying to wash itself is a pitiful spectacle, but when one hand washes the other, power is increased, and it becomes a force to be reckoned with.

We see our customers as invited guests to a party, and we are the hosts.