The golden rule for every business man is this: ‘Put yourself in your customer’s place.’

We demand that big business give the people a square deal; in return we must insist that when anyone engaged in big business honestly endeavors to do right he shall be given a square deal.

You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.

While the law [of competition] may be sometimes hard for the individual, it is best for the race, because it insures the survival of the fittest in every department. We accept and welcome, therefore, as conditions to which we must accommodate ourselves, great inequality of environment, the concentration of business, industrial and commercial, in the hands of a few, and the law of competition between these, as being not only beneficial, but essential for the future progress of the race.

I like thinking big. If you’re going to be thinking anything, you might as well think big.

Whenever you see a successful business, someone once made a courageous decision.

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.

'Tis the business of little minds to shrink; but he whose heart is firm, and whose conscience approves his conduct, will pursue his principles unto death.

There is one rule for the industrialist and that is: Make the best quality of goods possible at the lowest cost possible, paying the highest wages possible.

Every man, as long as he does not violate the laws of justice, is left perfectly free to pursue his own interest his own way, and to bring both his industry and capital into competition with those of any man or order of men.

Service which is rendered without joy helps neither the servant nor the served.

A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.

Think enthusiastically about everything; but especially about your job. If you do, you'll put a torch of glory in your life. If you love your job with enthusiasm, you'll shake it to pieces. You'll love it into greatness, you'll upgrade it, you'll fill it with prestige and power.

Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.

The Golden Rule finds no limit of application in business.