Make happiness a priority.

The things are mighty few on earth That wishes can attain. Whate'er we want of any worth We've go to work to gain.

Plans will get you into things, but you have got to work your way out.

First, have a definite, clear practical ideal; a goal, an objective. Second, have the necessary means to achieve your ends; wisdom, money, materials, and methods. Third, adjust all your means to that end.

Most men die at 27, we just bury them at 72.

Those who drink to drown their sorrow should be told sorrow knows how to swim.

Happiness resides not in possessions, and not in gold, happiness dwells in the soul.

If happiness is activity in accordance with excellence, it is reasonable that it should be in accordance with the highest excellence.

Surely human affairs would be far happier if the power in men to be silent were the same as that to speak. But experience more than sufficiently teaches that men govern nothing with more difficulty than their tongues.

It is of particular value to learn to like yourself. Since you must spend so much time with yourself you might as well get some satisfaction out of the relationship.

I refuse to accept the idea that the “isness” of man’s present nature makes him morally incapable of reaching up for the “oughtness” that forever confronts him.

The only competition worthy of a wise man is with himself.

You cannot have a proud and chivalrous spirit if your conduct is mean and paltry; for whatever a man’s actions are, such must be his spirit.

In reading lives of great people, I found the first victory won was over themselves.

A friend is as it were a second self.

And God said love your enemy and I obeyed him and loved myself.

The true worth is not to be found in man himself, but in the colors and texture that come alive in others.

Be patient with yourself. Self-growth is tender; it’s holy ground. There’s no greater investment.

We are prone to judge success by the index of our salaries or the size of our automobiles rather than by the quality of our service and relationship to mankind.

We see our customers as invited guests to a party, and we are the hosts.

False leaders rarely engage succession planning for fear of no longer being seen as the leader.

The Golden Rule finds no limit of application in business.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.

I had made the religion of service my own, as I felt that God could be realized only through service.

You will be as much value to others as you have been to yourself.

The greatest evils in the world will not be carried out by men with guns, but by men in suits sitting behind desks.

The generation of Americans has a rendezvous with destiny.

Films, football, beer, and above all, gambling filled up the horizon of their minds. To keep them in control was not difficult.

Since men are neither omniscient nor infallible, they must be free to agree or disagree, to cooperate or to pursue their own independent course, each according to his own rational judgment. Freedom is the fundamental requirement of man's mind.

Thus not only does democracy make every man forget his ancestors, but it hides his descendants and separates his contemporaries from him; it throws him back forever upon himself alone and threatens in the end to confine him entirely within solitude of his own heart.

We have more machinery of government that is necessary, too many parasites living on the labor of the industrious.

There are two ways to conquer and enslave a country. One is by the sword. The other is by debt.

We demand that big business give the people a square deal; in return we must insist that when anyone engaged in big business honestly endeavors to do right he shall be given a square deal.