There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.

Service which is rendered without joy helps neither the servant nor the served.

Every man, as long as he does not violate the laws of justice, is left perfectly free to pursue his own interest his own way, and to bring both his industry and capital into competition with those of any man or order of men.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

The purpose of life is to contribute in some way to making things better.

The golden rule for every business man is this: ‘Put yourself in your customer’s place.’

The one hand trying to wash itself is a pitiful spectacle, but when one hand washes the other, power is increased, and it becomes a force to be reckoned with.

Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.

We are prone to judge success by the index of our salaries or the size of our automobiles rather than by the quality of our service and relationship to mankind.