Do what you do so well they will want to see it again and bring their friends.

A business absolutely devoted to service will have one worry about profits. They will be embarrassingly large.

We demand that big business give the people a square deal; in return we must insist that when anyone engaged in big business honestly endeavors to do right he shall be given a square deal.

'Tis the business of little minds to shrink; but he whose heart is firm, and whose conscience approves his conduct, will pursue his principles unto death.

The golden rule for every business man is this: ‘Put yourself in your customer’s place.’

In the ordinary business of life, industry can do anything which genius can do, and very many things which it cannot.

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.

While the law [of competition] may be sometimes hard for the individual, it is best for the race, because it insures the survival of the fittest in every department. We accept and welcome, therefore, as conditions to which we must accommodate ourselves, great inequality of environment, the concentration of business, industrial and commercial, in the hands of a few, and the law of competition between these, as being not only beneficial, but essential for the future progress of the race.

There is one rule for the industrialist and that is: Make the best quality of goods possible at the lowest cost possible, paying the highest wages possible.

The Golden Rule finds no limit of application in business.

I like thinking big. If you’re going to be thinking anything, you might as well think big.

Every man, as long as he does not violate the laws of justice, is left perfectly free to pursue his own interest his own way, and to bring both his industry and capital into competition with those of any man or order of men.

Service which is rendered without joy helps neither the servant nor the served.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It is a very great thing to be able to think as you like; but, after all, an important question remains: what you think.

To understand the true quality of people, you must look into their minds, and examine their pursuits and aversions.

Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction, and skillful execution; it represents the wide choice of many alternatives.

Fast is fine, but accuracy is everything.

The two qualities that chiefly inspire regard and affection [are] that a thing is you own and that it is your only one.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.