Always do more than is required of you.

A business absolutely devoted to service will have one worry about profits. They will be embarrassingly large.

Service which is rendered without joy helps neither the servant nor the served.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

Every man, as long as he does not violate the laws of justice, is left perfectly free to pursue his own interest his own way, and to bring both his industry and capital into competition with those of any man or order of men.

I am not remotely interested in just being good.

Badness you can get easily, in quantity: the road is smooth, and it lies close by. But in front of excellence the immortal gods have put sweat, and long and steep is the way to it, and rough at first. But when you come to the top, then it is easy, even though it is hard.

If happiness is activity in accordance with excellence, it is reasonable that it should be in accordance with the highest excellence.

How excellent is thy name in all the earth.

Real excellence does not come cheaply. A certain price must be paid in terms of practice, patience, and persistence—natural ability notwithstanding.

The will to win, the desire to succeed, the urge to reach your full potential…these are the keys that will unlock the door to personal excellence.

Desire is the key to motivation, but it’s the determination and commitment to an unrelenting pursuit of your goal—a commitment to excellence—that will enable you to attain the success you seek.

All labor that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence.

Excellence is not a gift, but a skill that takes practice. We do not act ‘rightly’ because we are ‘excellent’, in fact we achieve ‘excellence’ by acting ‘rightly’.

The lion doesn't turn around when the small dog barks.

I was in darkness, but I took three steps and found myself in paradise. The first step was a good thought, the second, a good word; and the third, a good deed.

I had long since taught myself to follow the inner voice. I delighted in submitting to it. To act against it would be difficult and painful to me.

If you want the cooperation of humans around you, you must make them feel they are important, and you do that by being genuine and humble.

I am not afraid of an army of lions led by a sheep; I am afraid of an army of sheep led by a lion.

Are you one of the flock that follows, or Are you one that shall lead the way?

It wasn't until late in life that I discovered how easy it is to say "I don't know."

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.

False leaders rarely engage succession planning for fear of no longer being seen as the leader.

A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better.

I had made the religion of service my own, as I felt that God could be realized only through service.

We are prone to judge success by the index of our salaries or the size of our automobiles rather than by the quality of our service and relationship to mankind.

The golden rule for every business man is this: ‘Put yourself in your customer’s place.’

Think enthusiastically about everything; but especially about your job. If you do, you'll put a torch of glory in your life. If you love your job with enthusiasm, you'll shake it to pieces. You'll love it into greatness, you'll upgrade it, you'll fill it with prestige and power.

You will be as much value to others as you have been to yourself.

We see our customers as invited guests to a party, and we are the hosts.