In order to be irreplaceable one must always be different.

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

The purpose of life is to contribute in some way to making things better.

The Golden Rule finds no limit of application in business.

We are prone to judge success by the index of our salaries or the size of our automobiles rather than by the quality of our service and relationship to mankind.

Think enthusiastically about everything; but especially about your job. If you do, you'll put a torch of glory in your life. If you love your job with enthusiasm, you'll shake it to pieces. You'll love it into greatness, you'll upgrade it, you'll fill it with prestige and power.

Service which is rendered without joy helps neither the servant nor the served.

A business absolutely devoted to service will have one worry about profits. They will be embarrassingly large.

Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.