True leaders serve while false leaders rule.

Relativity applies to physics, not ethics.

A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better.

Let no guilty man escape, if it can be avoided. No personal considerations should stand in the way of performing a public duty.

I hope you have not been leading a double life, pretending to be wicked and being good all the time. That would be hypocrisy.

No man, for any considerable period, can wear one face to himself, and another to the multitude, without finally getting bewildered as to which may be true.

When you want to help people, you tell them the truth. When you want to help yourself, you tell them what they want to hear.

The present moment is the only time over which we have dominion.

The best revenge is not to be like your enemy.

We should never permit ourselves to do anything that we are not willing to see our children do. We should set them an example that we wish them to imitate.

The purpose of life is to contribute in some way to making things better.

False leaders rarely engage succession planning for fear of no longer being seen as the leader.

A business absolutely devoted to service will have one worry about profits. They will be embarrassingly large.

The golden rule for every business man is this: ‘Put yourself in your customer’s place.’

We are prone to judge success by the index of our salaries or the size of our automobiles rather than by the quality of our service and relationship to mankind.

The Golden Rule finds no limit of application in business.

You will be as much value to others as you have been to yourself.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.