The golden rule for every business man is this: ‘Put yourself in your customer’s place.’

Poverty itself is not so bad as the poverty thought. It is the conviction that we are poor and must remain so that is fatal.
- Topic: Conviction, Thinking
- Location: Charolette, North Carolina
- Photo: Jeffrey Benjamin
More Quotes from Orison Swett Marden
Most obstacles melt away when we make up our minds to walk boldly through them.
If there is anything in the world a person should fight for, it is freedom to pursue his ideal, because in that is his great opportunity for self-expression, for the unfoldment of the greatest thing possible to him.
Obstacles are like wild animals. They are cowards but they will bluff you if they can. If they see you are afraid of them, they are liable to spring upon you; but if you look them squarely in the eye, they will sink out of sight.
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The secret of success is conviction and persistence.
The greatest happiness of life is the conviction that we are loved; loved for ourselves, or rather, loved in spite of ourselves.
That deep emotional conviction of the presence of a superior reasoning power, which is revealed in the incomprehensible universe, forms my idea of God.
I have brought myself, by long meditation, to the conviction that a human being with settled purpose must accomplish it, and that nothing can resist a will which will stake even existence upon its fulfillment.
The compensation of a very early success is a conviction that life is a romantic matter. In the best sense one stays young.
An irresistible passion that would induce me to believe in innate ideas and the truth of prophecy has decided my career. I have always loved liberty with the enthusiasm which actuates the religious man with the passion of a lover and with the conviction of a geometrician.
When the intensity of emotional conviction subsides, a man who is in the habit of reasoning will search for logical grounds in favor of the belief which he finds in himself.
In the age-old contest between popularity and principle, only those willing to lose for their convictions are deserving of posterity’s approval.
What we obtain too cheap, we esteem too lightly: it is dearness only that gives every thing its value. Heaven knows how to put a proper price upon its goods; and it would be strange indeed if so celestial an article as freedom should not be highly rated.
Never give in, never give in, never, never, never, never-in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.
And if all others accepted the lie which the Party imposed—if all records told the same tale—then the lie passed into history and became truth.
He who has so little knowledge of human natures as to seek happiness by changing anything but his own disposition will waste his life in fruitless efforts.
If you want to be happy, set a goal that commands your thoughts, liberates your energy and inspires your hopes.
Self-control is strength. Right thought is mastery. Calmness is power.
An hour of planning can say you 10 hours of doing.
It doesn't matter how smart you are unless you stop and think.
